A new foundation for behavioral analytics

We help government and corporate leaders understand behavior

Behavioral diagnosis and transformation at scale

We provide a measurable understanding of your behavioral challenges along with tailored and scalable solutions supported by AI tools. Our work provides a deep understanding of the behavioral dynamics and obstacles surrounding every stakeholder's decision making process and how to successfully influence them, including:

Highly targeted behavioral nudges to your unique segments’ psychological needs & motivations
Effectiveness and fit assessment for public policies and new product launches
Workforce analytics and corporate change programs

Capability building

Beyond our Suluk promise of transferring knowledge in the delivery of every project, we facilitate tailored training programs that enable corporate and policy leaders to grasp the essence of advanced behavioural analytics in the new age of artificial intelligence, including:

Integrating behavioral science in public policy
Leveraging Large Language Models (LLMs) for analysis and operations' optimisation.
Establishment of new in house behavioral units along with the roll out of pilot projects to cement the newly acquired capabilities.

Digital environments deep dives

From pricing to optimizing user experience (UX), we help organisations identify key vulnerabilities on their websites and digital platforms preventing the decision maker from reaching the intended outcomes which includes:

Optimizing online conversion through assessing and changing your choice architecture
Friction and behavioral sludge reduction
Designing and aligning incentives to reach the desired outcomes

Some of the solutions we developed for our clients

AI Enhanced Personas

Our user segmentation methodology goes beyond primary data collection by leveraging Large Language Models to explore hidden complexities in user profiles and maximise the effectiveness of behavioral interventions.

AI Website Benchmarker

We assess the effectiveness of your website's content and structures in matching your audience's needs and motivations and how your performance compares to all your competitors' websites.

Organisational Culture Measurement

We measure organisational culture using multiple data sources to identify bright spots and hot spots, helping you to pinpoint where to act to foster safety, innovation or productivity.

The NAIL framework

The Navigation Aesthetics Information and Language (NAIL) framework offers a consistent methodology to identify friction points and suboptimal features in digital interfaces such as mobile apps.

We Integrate With Your Ecosystem

We automate solutions and integrate them within your environment to allow full scalability and autonomy for your teams post implementation.